1954 eröffnete der Camping Hopfensee erstmals seine Tore bzw. seine Wiese.
Seitdem hat sich viel getan und der Campingplatz wurde stetig erweitert.
Anlässlich des Generationenwechsels begleite ich den Campingplatz nun bei seiner Neuausrichtung.
Im ersten Schritt wurde das Logo in einem Relaunch überarbeitet und modernisiert. Als erster Campingplatz in Bayern mit 5 Sternen und dem Zusatz Superior sollte das Logo die Wertigkeit widerspiegeln ohne dabei zu verspielt oder kitschig zu werden.
Aktuell wird die gesamte Geschäftsausstattung und die Broschüre überarbeitet.
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